I have been following Devon's Drawer on Instagram for quite a while now. While scrolling through a few of my favorite hashtags, I came upon an adorable picture of a super happy little dude running and full of joy. I noticed the boy was wearing the coolest jacket that H definitely needed in his closet, so I clicked over to the feed, and instantly fell in love with Devon's Drawer's Instagram feed.
There were so many beautifully made pieces of clothing for littles, and it was obvious they were made to be lived in. There are certain "big box" stores that we do not shop at anymore, because after one or two wears, they already have holes, or they start to come apart in the wash. Devon's Drawer prides themselves on making and creating clothing that will last generations, and they test that promise on their family and friends to ensure the quality is up to their high standards.
I love that Devon’s Drawer is not only a female run business, but a family run business as well. Cynthia Bennett is the designer, her daughters, Meera and Angelica, help out with media and brand strategy, her son Mason helps on the business side, Devon and Emily, Meera’s kids, are product testers in chief, and Shelane, Oliver, and David (the spouses of Cynthia’s kids) help out wherever needed. Cynthia and her family all live in different cities, (LA, Toronto, and Vancouver), so you could say they are an inter-national and inter-generational business! Even the name honors the family's bond!
A big thank you to Meera for being so quick to answer all of my emails, especially with the time difference. It has been a pleasure getting to know this wonderful family and learning more about their brand, and you can definitely expect to see more of Devon's Drawers around here!
Cynthia has always been a maker: she starting with sewing at age 3, and she has always been fascinated by textiles, surface design and costume history. She has a degree in costume design and art history, and a deep interest in living softly on the earth. When Meera's son Devon was born, Cynthia started making him clothing and Meera kept encouraging her to think about turning the clothes into a business because they were so beautiful. It took some time to turn a hobby into a business, but Cynthia had always wanted to start one of her own, and eventually Devon’s Drawer was born - with the bonus that it was a family affair, so they could all work together!
Devon's Drawer is inspired by the entrepreneurs who make a real impact on our world. In the fashion world, Eileen Fisher has always been an inspiration as she was an early adopter of organic and natural fabrics (not to mention incredibly long lasting style and clean lines!). Style wise, Cynthia is inspired by her daughters and mother (she always looked great).
Because of her background and inspiration, after starting Devon’s Drawer, using organic fabrics with low impact dyes was an imperative to Cynthia, as was using fair trade, local manufacturing, and locally produced materials (as much as possible). Devon's Drawer is their way of being a part of the shift towards a slower, longer lasting clothing industry.
Cynthia has put her whole heart and soul into the business, so most of the time she is just working on Devon’s Drawer. She also has been practicing yoga for almost 40 years, and loves to read and take walks with her dog, Scout. Cynthia and Meera live in different countries, but when they are all together, Cynthia loves spending time with her grand children.
Now that she is a grandmother, Cynthia finds that it is so much easier to balance home and work commitments. Meera works as a lawyer full time, and has two kids… so when not helping with Devon’s drawer she’s probably still working. In her "free time", Meera also loves yoga and horse back riding. Meera isn’t sure how she balances things, but it all seems to work out (she has two kids and a full time job in addition to Devon’s Drawer!). Angelica does not have kids, and just got a puppy which she finds takes a lot of time!
H has put his Aqua and Navy Avi hoodie and Navy Oliver shorts to the test! They pass the playground test, including the slides, they allow him to run super fast like a dinosaur on our local paths, and they are soft and comfy against his skin when he takes them to the ground and rolls around in the leaves, bark and sticks!
The Avi hoodie is unlike any we're tried - made of 100% organic french terry cotton, the slight V neck and crossover makes for super easy on and off. Because H's head is so huge, we normally struggle with getting hoodies over his big brained noggin, so I don't get any angst from my impatient toddler when it comes time to get dressed!
The woven Oliver shorts are made from 100% organic cotton and hemp and, like the Avi hoodie, are made in LA. We use cloth diapers (and no, we're still nowhere near potty training so they aren't going anywhere anytime soon!), so the relaxed fit legs are perfect to accommodate his extra fluff in the rear. The super fast dinosaur quote is direct from H. These shorts let him stomp on dandelions, jump on and off curbs, squat to pick up rocks, and everything else a toddler loves to do!
While the hoodie and shorts are my favorite, Devon's Drawers first design, the Baby jacket as well as the Virginia bonnets, are Cynthia’s favorite. The Virginia bonnets are a replica of a bonnet Cynthia's mother wore in the 1920’s, so I love that Cynthia shares something that is so sentimental with us.
As Devon's Drawer has grown, the family has tried to stay true to their mission of designing beautiful clothing that is comfortable, looks great, and can be passed down to siblings, cousins and / or friends. They think of their clothing as legacy piece, something that is so special and has such great memories that they are saved to enjoyed by others. How amazing is that?!
This week, I am teaming up with the family of Devon's Drawers to offer one of you the chance to win $50 to Devon's Drawer's online shop!
This giveaway is in no way sponsored or endorsed by Instagram, Facebook, Twitter, Pinterest. Giveaway open worldwide, but free shipping to the US and Canada only, and entrants must be at least 18 years of age.